SPARK OF EDGE STORY IN DETAILS
It’s the story of a 20 years old artist who went through her worst breakup of her lifetime + made a 180 degrees career shift pivoting from ‘Imagine Building Your Dream Camera’ engineering to ‘Imagine Connecting Art to Heart to Earth” creative marketing after dramatically failing her classes and then realizing it’s okay to choose art as a sustainable career. She breaksthrough by creating a whole new + self-designed lifestyle she proudly built from scratch after hitting the rock-bottom with depression. She successfully turns her fears into trusting herself 100% in which unleashed to her dream life, relationship, career & health.
personal message
Our attitude, at Spark of Edge, helps our energy flow today and forever.
We deserve to seek greatness, for our badass existing self. And that simple action, will inspire your circle (and yourself) to stay alive.
Your best friend and personal coach,
Cindy x
the context
impact on our society
264 million people of all ages suffer from depression, in which 800 000 people die due to suicide every year. Since depression is recognized as a mental illness and is acted silently, statistics alone cannot provide real numbers. Any mental beings may experience those feelings, and even more than never with the raise of technology and difficulties experienced associated with social connections. Social distancing takes a leap during COVID-19, increasing social dispair worldwide - we are a society conditionned by fear and immitation of how others react. Isolation provoques deeper state of loneliness, greater stress and anxiety in darkest areas such as Ecuador (finding more than thousands of bodies deliberately thrown in the streets) or New York (one of the most affected cities in America).
Not only does majority must conform to the poor rules and structures their government stated, but their home alone is also not a safe space to be. Kids, students, adults and elders can experience traumatic experiences, including verbal, physical or dependence abuse (such as drugs or alcohol) - leaving psychological and physiologic scars with no way out. Not only our population is without access to life’s most basic human need, but it is also highly misjudged and overseen. This means more kids are crying night by night, feel numb and incapable to change their current lifestyle situation without noticing the impact left by their depressed, unsuccessful and often overworked parents. As a result, the brain structure of the high-risk children that is usually linked to reward, motivation, and the experience of pleasure - is smaller versus in children with no parental history of depression. The ability to experience pleasure is reduced.
This implicates greater risks of vulnerability, depression, substance use, psychosis, and suicidal behaviors. Toxic environment makes us sick and we make poor quality decisions when we most need it.
THEY EXPERIENCED IT TOO! READ THEIR OUTCOME
“I have abstract anxiety. One time I was singing on stage and had a slight panic attack because, as I was singing in front of thousands of people, well I thought to myself... What if this microphone suddenly turns into bees and they all flew into my nose and mouth? I had to stand in front of thousands of people and deal with this brand new stupid yet clever abstract anxiety.”
“If you did a survey of the Yes Theory audience, the first thing that people would say is Ammar is the positive guy who’s always smiling, but the reality on the inside was that wasn’t always the case. I felt it was my responsibility to make sure that people know that. I feel it’s my responsibility to share with our YouTube channel audience the bouts of depression I had struggled with since I was a young teenager, because I know so many people struggle with it too. This is where I would like Yes Theory to help to shift the conversation about mental health and have the content we put out share our own extremes.”
“It’s important to mention that, by this point, I was past deciding. The decision was obvious to me. I’d somehow failed, painted myself into this ridiculous corner, wasted a fortune on a school that didn’t care about me, so what would be the point of doing otherwise? To repeat these types of mistakes forever? To be a hopeless burden to myself and my family and friends? … The world was better off… What would I ever contribute? Nothing. So the decision was made, and I was in full-on planning mode.
I am snapped out of my own delusion by a one-in-a-million accident. It was only then that I realize something: My death wouldn’t just be about me. It would completely destroy the lives of those I cared about most. I imagine my mom, who had no part in creating my thesis mess, suffering until her dying day, blaming herself.
Months later, after focusing on my body instead of sitting around trapped in my head, things are much clearer. Everything seems more manageable. The “hopeless” situation seems like shitty luck but nothing permanent.
Some of you might also be thinking “That’s it?! A Princeton student was at risk of getting a bad grade? Boo-fuckin’-hoo, man. Give me a break…” But … that’s the entire point. It’s easy to blow things out of proportion, to get lost in the story you tell yourself, and to think that your entire life hinges on one thing you’ll barely remember 5 or 10 years later. That seemingly all-important thing could be a bad grade, getting into college, a relationship, a divorce, getting fired, or a bunch of hecklers on the Internet.
My “perfect storm” was nothing permanent. But, of course, it’s far from the last storm I’ll face. There will be many more. The key is building fires where you can warm yourself as you wait for the tempest to pass. These fires — the routines, habits, relationships, and coping mechanisms you build — help you to look at the rain and see fertilizer instead of a flood. If you want the lushest green of life (and you do), the gray is part of the natural cycle.
It’s very hard to achieve goals if you have the emergency brake on, and the emergency brake is fear.”
there’s hope
the magical turning point
When a community gets access to creative impact, it can change just about everything - it flips the story in a positive and graceful light! It can enhance health/career/relationships, increase access to knowledge and connections, grow local economies, strenghten outside of the box opportunities, and help kids spend more time creating with confidence at school and at home.
The rock-bottom crisis is huge, but it’s solvable.
the origins
where it all started
Since 1997, Cindy Melissa Boisvert (Founder) has been investing to work with the top experts of the industry (including Music Conservatory in Piano, Vogue, Skate Canada, UQO {B.A.A Marketing} and Government of Canada just to name a few) and she actively studies everything head-to-toe about the importance of creativity in our daily actions, making her the top creative leadership ressource for today’s generation. Her proudest memory is creating beauty with unique sensitivity of emotions, colors and human connection, such as her last piano performance in front of judges in 2015-16. During this same time, she was dealing with her own feelings of depression.
This adventure starts when she’s 20 years old, newbie & proud Electrical Engineering Student. After denying all her life about her attraction to the artistic lifestyle, she believed logic and science was above emotions and being artsy - but she soon realized she was wrong, they can balance each other. She was driven by the starving artist myth fear, a cultural belief incremented by her parents and teachers making her trust that she’d never be a financially sustainable as a creative.
As a result, it made her impossible to grow, be desperately anxious, expressively stuck, numb of how unfulfilling this monotone life became and ultimately wonder…“Is it all there is to my life?”. It’s only after breaking up with her abusive relationship she puts an end to her undescribable pain and, as a golden opportunity, decided to start a new life from scratch.
new light
spark of edge is born
That’s when her life pivoted. No long after, she discovers a brand new career studies that lights her up so she can fulfill her university dreams - marketing, the heart of the arts. Then, she unleashes a new form of self-expression, selfies. One year after discovering on the radio her awkward feelings had a name, she decides to desintegrate all negative sayings and proof herself she could commit to creativity with a 90 days self portrait challenge. She succeeded in creating a lifestyle that inspires her. She then took another challenge thrown by Yes Theory, to say ‘I love You To A Stranger’ and she decided to say it first to the common transportation bus driver. That’s when she understood how interconnected we are and that unconditional love does exist after all. Spark Of Edge saw its first star born and shining during COVID-19, from the challenge of pushing our limits above the edge because that’s what makes us different, but to gracefully initate with with a spark of curiosity and passion. The result of being a Spark Of Edge Leader is to be free to express yourself the way you always dreamed of because you love what you do the way you do. You are the shaper creator of your wildest journey… an adventure you design.
THEY EXPERIENCED IT TOO! READ THEIR OUTCOME
“The dark does not destroy the light; it defines it. It’s our fear of the dark that casts our joy into the shadows.”
“I took on my depression like it was the fight of my life, which, of course, it was. I became a student of my own depressed experience, trying to unthread its causes. What was the root of all this despair? Was it psychological? (Mom and Dad’s fault?) Was it just temporal, a “bad time” in my life? (When the divorce ends, will the depression end with it?) Was it genetic? (Melancholy, called by many names, has run through my family for generations, along with its sad bride, Alcoholism.) Was it cultural? (Is this just the fallout of a postfeminist American career girl trying to find balance in an increasingly stressful and alienating urban world?) Was it astrological? (Am I so sad because I’m thin-skinned cancer whose major signs are all ruled by unstable Gemini?) Was it artistic? (Don’t creative people always suffer from depression because we’re so supersensitive and special?) Was it evolutionary? (Do I carry in me the residual panic that comes after millennia of my species’ attempting to survive a brutal world?) Was it Karmic? (Are all these spasms of grief just the consequences of bad behavior in previous lifetimes, the last obstacles before liberation?) Was it hormonal? Dietary? Philosophical? Seasonal? Environmental? Did I have a chemical imbalance? Or did I just need to get laid?”
“When I was with [Liam] or when I was on Disney, the thing that gave me the most anxiety was not knowing what to do with myself when Disney wasn’t there to carry me anymore or if I didn’t have him. Now I’m free of both of those things, and I’m fine. Like, I lay in bed at night by myself and I’m totally okay, and that’s so much stronger than the person three years ago who would have thought they would have died if they didn’t have a boyfriend.
I went through a time where I was really depressed. Like, I locked myself in my room and my dad had to break my door down. It was a lot to do with, like, I had really bad skin, and I felt really bullied because of that.
Helping my fans with my struggles with depression gives me a big purpose — a reason to wake up in the morning.”